September 2021
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DemandBlue
Hi I’m Blu! Hope you are safe and doing well. I'm super excited to meet you with the latest edition of DemandBlue's Newsletter! As a Salesforce Certified Partner, DemandBlue empowers businesses to elevate their business value with our Salesforce On Demand Services. Powered by experience and inherent understanding of our customers’ business perspective, we enable Salesforce customers to quickly achieve their business goals and deliver tangible results.

Let us take you on a guided tour of DemandBlue. So, take some time off and dive deep to catch all the news about our recent acquisitions, events, solutions, and partnerships.

Happy Reading!

Our Commitment to Salesforce

DemandBlue – Silver Sponsor of Dreamforce 2021

Every year, DemandBlue is super excited to be a part of the Dreamforce event. And, this time, the excitement levels are double – as DemandBlue is one of the proud Silver Sponsors of Dreamforce 2021. Yes, we are really glad to have partnered with Salesforce this year for their flagship event.

This year, we really wished to get back to San Francisco to relive the in-person Dreamforce experience. But unfortunately, we couldn't make it due to the pandemic guidelines in place. Nevertheless, on our behalf, some of our key representatives who got the dream tickets will be joining you in San Francisco. We've also planned a Virtual Dreamforce Meet through which the Dreamforce audience could connect with us live.

Head here to check out our exclusive Dreamforce Updates!

DemandBlue's Alliances and Partnership

In our journey towards Salesforce service excellence, we have proudly collaborated with various partners who have played a vital role in helping us Innovate, Enhance, and Extend our capabilities. With each new partnership, we strengthen our technology expertise and travel the extra mile to deliver innovative solutions.

Here are our proud technology partners from the Salesforce ecosystem.

Our Recent Wins:

Our expertise in Custom Salesforce Solutions has steered us to accomplish projects of all sizes, shapes, and complexity across verticals. Regardless of the project size, we treat every requirement as a new business challenge. The routine implementations, configurations, and integrations make up for a significant portion of our work. But what makes it interesting for us are those projects that are different and engaging. Here is a list of some memorable projects that we delivered recently - 

Client Project Description
Leading sports body in US Community portal development leveraging Experience Cloud
Technology giant in E&P vertical Salesforce and ON-24 Integration
Financial asset custody solutions Salesforce - Mulesoft Integration
Faith-based nonprofit building bridges of goodwill Marketing Cloud customization and enhancements
Insurance and wealth Management Company Quick Salesforce Survey implementation
Provides ingrediants to breweries Salesforce CPQ Implementation
A construction and restoration company Redesigned Platform events and offered Mulesoft Support
Ingredient supplier for brewing industry Quality Assurance Review process automation
A leading nonprofit organization Automation of marketing and fundraising campaigns
A leading energy and power company Lightning migration and enhancements

DemandBlue’s most recent customers

Our customer-centric culture and in-depth expertise in Salesforce have been the pivotal reasons for success over the years. Placing customer satisfaction ahead of all, we always strive to deliver solutions that solve technology bottlenecks and add value to businesses.

To add to that, our On Demand Services engagement model continues to inspire new customers. Here is a snapshot of our most recent customers –



  • Based in Lethbridge, Alberta, the client is an educational institution that offers careertraining certificates, diploma programs, applied degrees, and apprenticeships. They specialize in Business and Management, Design and Technology, Justice Studies, Health and Human Services, Agriculture, etc.
  • Based in New York, NY, the client is a nonprofit organization that is one of the world's largest independent, community-based blood centers. They proudly serve as a vital community lifeline dedicated to serving patients and advancing global public health.
  • Based in Camden, NJ,the client offers Cisco courses at its campus that prepare students for exciting and successful careers in STEM-based occupations, and furthermore, they prepare students to sit for in-demand industry-recognized certifications, such as A+, CCENT, CCNA, CCNA Security, and CCNP.
  • Based in Salt Lake City, Utah, the client is a provider of advanced genetic diagnostics for children with neurodevelopmental disorders. Their solutions incorporate proprietary technology for the highest clinical detection rate and the most informative variant interpretations.

  • Based in Austin, TX, the client has 13 operating businesses encompassing a wide array of services, products, and technologies and provides analytical testing and lab services for many industries.
  • Based in Burlingame, California, the client is a leading distributor of luxury appliances to builders, developers, architects, designers, and authorized appliance and kitchen dealers throughout Northern California, Western Nevada, and Hawaii.

Thought Leadership

10 ways Salesforce Revenue Cloud can drive the B2B Buying Experience

Salesforce Revenue Cloud offers industry-oriented solutions that address the key concerns of organizations – revenue growth, customer experience and sales enablement.

Let’s look at 10 ways Salesforce Revenue Cloud can drive the B2B revenue process and reshape the overall buying experience.

Read our blog for the full rundown.

Signavio Webinar – Recap

August 26th, 2021: DemandBlue andits partner Signavio unleashed the power of digital transformation in our latest joint webinar on "Driving Demand with Digital Transformation." The webinar's focal point was on enabling continuous transformation for enterprises in today's digital age.  Key speakers - CorriFinizza, Solutions Architect DemandBlue, and Jean-Patrick Ascenci, Ecosystem Evangelist, Signavio, discussed the importance of BPI tools and the benefits of On-Demand servicesand the value they offer enterprises. The joint webinar also introduced diverse methodologies and powerful tools to supercharge the Salesforce sales cycle.

Key topics addressed:

  • How does BPI drive digital transformation to achieve operational excellence?
  • How to take enterprises digital-first?
  • BPI and On-Demand Journeys
  • SAP BPI Live Demonstration

Marketing Cloud Webinar – Recap


August 18th, 2021: Key Speakers: Atul Mathur (CSM), Libby Ziemelis (CSM), Lokesh Rekapalli (TPM)

DemandBlue's most anticipated webinar on "Intro to Salesforce Marketing Cloud for Nonprofits" witnessed the launch of our Marketing Cloud Solution exclusive for the Nonprofits. The webinar laid the platform for our Marketing Cloud Experts to discuss how organizations could improve their reach and engagement with donors, volunteers, program participants, and other constituents. The webinar also offered greater insights on how Salesforce.org's purpose-built nonprofit marketing technology helps organizations evolve their communication strategy faster.

Key topics addressed:

  • Introduction to Salesforce.org's Marketing Cloud
  • How to set up a Marketing cloud and customize it to engage donors?
  • Build brand value and convey your impact with Marketing Cloud
  • Marketing Cloud's tools and capabilities
  • Discussion on improving constituent management

What Customers are saying about DemandBlue

Customer success and customer satisfaction are etched in our motto. Kudos to the entire DemandBlue team for keeping this culture going strong. Here are a few picks from the appreciations we received from customers in the last quarter.

  • A precision logistics company: “DemandBlue was just the right partner for us for this project. We needed to configure Pardot for multiple business units, with a very strict requirement for how contacts in Salesforce would sync with each business unit. The team at DemandBlue, not only helped us solve this challenge, but they came up with better ways to tackle the issue than we had originally thought of. And when we ran into a problem, they quickly jumped on it and fixed the issue. The team is a delight to work with, and I highly recommend working with them.”
  • A specialized custody solutions provider: "The client provided DemandBlue with a 5/5 rating for the recent QA 180 Phase II Project. "DemandBlue provided quality assurance testing services. Under tight deadlines, they were able to meet the dates we requested of them. Communication from DemandBlue was consistent and timely. We look forward to our continued partnership."
  • A leading nonprofit organization: The client is happy about the partnership with DemandBlue - "Great partnership, powerful teamwork and strong execution demonstrated by all parties working together."
  • An insurance agency and brokerage: We received excellent feedback and a 5/5 rating for the Pardot project. "When working with Demand Blue to implement Pardot features, they began with an audit of our Pardot instance, provided recommendations, gave estimates on those recommendations, and clearly explained what was involved with each aspect."
  • A technology company: For a recent project done by the DemandBlue team to Resolve the SSO error and providing Support for Asian characters in emails from Pardot using API, we got a 5/5 rating from the client. The customer is happy engaging with us and working together to resolve problems.


Latest happenings in our Research and Development department

Rapid Implementation of CPQ

CPQ implementation has become the need of the hour for businesses struggling to streamline their revenue growth. The exigency of CPQ implementation has led to the rise of Rapid CPQ Implementation solutions. Companies today want their CPQ solution to be implemented in weeks and not months.

At DemandBlue, we've comprehended the need for a quick CPQ launch and have devised a rapid implementation framework adhering to the industry best practices. Our custom CPQ solutions will aid in redefining the sales cycles and automate the quote-to-cash process. Our Salesforce Certified CPQ Specialists and Revenue Cloud Consultants will work collaboratively to reduce the operational complexities and promise a fast path CPQ implementation. In addition, our agile execution methodology and flexible data models would add more pace to the overall implementation.

Beginning with the assessment to testing and deployment phase, our 5-step implementation approach promises a quick CPQ launch for businesses. 

CPQ – Accelerators

Our Salesforce CPQ solutions are perfectly catered to meet the dynamic business requirements. For companies that are new to CPQ can leverage our custom CPQ Quickstart solution to get started quickly. And for businesses that are looking to improve CPQ, our On-Demand services would come to the rescue. In addition, we also have unique and cost-efficient CPQ accelerator packages with add-ons to bolster CPQ Implementation.

Here are some of our key CPQ Quickstart and Accelerator packages,

  • CPQ MVP Accelerator
  • CPQ MVP Quickstart
  • Revenue Cloud SaaS Accelerator+ 
  • CPQ ODS Quickstart
  • SaaS ODS Accelerator

WFH? The world is my home...

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Thanks for reading this newsletter. DemandBlue is a Salesforce.com Consulting Partner and Salesforce.org Impact and Equality partner and the folks here have designated me to bring you all the latest news and trends that may be of interest to you. Please send your feedback to newsletter@demandblue.com