A leading supplier of brewing ingredients unfolds a personalized buying journey to its customers by leveraging MDQ feature of Salesforce CPQ


About the Client

The client is a leading supplier of finest brewing ingredients to craft brewers, winemakers, home fermentation retailers, craft distillers, and cider makers throughout North America.  


  • MDQ (multi-dimensional quotation) deployment helped client tailor customized quotes for its privileged and other customers alike
  • Streamline entire quote process by configuring price rules that combined custom objects for custom price list
  • Integrate both US and Canadian currencies in the price
Schedule A Meeting


  • 45% reduction in quoting time
  • Boosted sales team performance
  • Neat and user-friendly configuration
  • Streamlined guided flow for processing deals accurately and quickly
  • Personalized experience for customers/buyers

Salesforce: Sales Cloud, CPQ

Technologies: Apex, Javascript, Lightning Web Components, Docusign