DemandBlue improved customer experience and operational efficienty by enabling self service capability.


About the Client

The client is one of the largest medical organizations in the United States with a mission to improve the health of people and advance the practice of family medicine.  


  • DemandBlue enabled the client’s portal users reset passwords independently rather than relying on the support team.
  • Implemented Login flows to direct users through a login process where multiple password reset options are provided to change and update passwords.
  • Enabled Multi-factor Authentication (MFA) for portal users wherein they need to validate themselves with the security question before password reset.
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  • Achieved better user experience and improved customer satisfaction.
  • Reduced the calls to customer support team.
  • Self-service password reset combined with MFA strengthened security.

Salesforce: Sales Cloud
Technologies: Apex, API, Flows