Salesforce Lightning has revolutionized customer and sales rep experiences and improved operational efficiencies in unimaginable ways. The Lightning Experience is reported to have increased productivity by a staggering 41% and conversion rates by 44%. What makes Lightning Experience so special? A Salesforce survey conducted among its users to improve the CRM experience revealed that the Salesforce clients wanted a better and more modern user experience. As a result, Salesforce totally revamped the older version to launch the Lightning Experience with fresh and new features. The modern User Interface brings new features that are designed for increased productivity, faster deployments, and a seamless transition across desktop and mobile environments. For Sales reps, Salesforce Lightning accelerates speed, enhances quality of information made available in a consolidated view, improves ability to close deals faster, helps make strategic sales decision, and a whole lot more.